Our team brings over 30 years of combined experience delivering shows with New Zealand’s biggest artists, building partnerships with leading brands, and creating unmissable experiences from remote islands and small mountain towns through to the country’s biggest stadiums.

Prior to G Star, our team worked across the country in a wide range of venues, organisations, and events. After years of doing what we do best, we decided to raise the standard and do it better, and G Star was founded.

Our mission is simple — Entertainment, done better.

We raise the standard across every part of the experience. From planning and promotion through to execution on the ground, we focus on seamless delivery, strong energy, and moments that land.

We work closely with artists, brands, and partners to deliver events that not only run smoothly but feel right for the audience in front of them.

At the end of the day, it is not about doing the most events. It is about doing better ones.